They don’t, and educating them is dependent upon your website messaging. First, it’s a common mistake to believe your visitors see your website the way you do and already know the benefits of your product/service. How to Get Your Messaging RightĬommunicating your message clearly isn’t always as easy as it sounds. To demonstrate just how powerful the correct messaging can be, I will provide A/B test results of changes in just a few lines of text on our website that boosted conversions by up to 27.3%. This article will look at the components of successful website messaging and how you can apply (and test) on your website to bring in more leads for your business. A green or red CTA button won’t make a difference if people don’t understand in those first moments how your business creates value for them. Website aesthetics are important and should not be ignored, but tweaking website design elements to increase clicks will go only so far. This is a very small window for you to convince them that your product/service meets their needs. Tony Haile, CEO of Chartbeat, says an average reader will stay on your page for just 15 seconds. But, first-time visitors don’t know that yet, and they are quick to judge. Your business solves a problem and creates value for your target audience. Clearly communicating the value a business creates is something all business owners and website owners must get right. Your website messaging, including texts and images, lie at the core of how you communicate the benefits of your business. But, they have overlooked a crucial element that can make the difference between a lead and a bounced visitor – the messaging.Ĭonsidering all the time you put into your business and website, it would be disastrous if no one understood what your business actually offers.
Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren’t sure what the business actually does? Those companies have spent a great deal of time developing a beautiful website and probably even more time on the product or service.
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